Honesty
As a marketing professional trained in a communication field, I value honesty and transparency. My goal is to always be truthful and accurate when marketing a brand. 
Respect
I aim to treat all people with the same kindness and respect. Respect acts as the building blocks for a strong relationship with clients and customers. 
Responsibility
Since marketing is an extremely forward-facing profession, I am conscious of how actions and tactics impact the people and environment around us. 
Privacy
Privacy of customer information and data is a top priority and should only be utilized when the customer gives informed consent. 
Inclusivity
As marketing professionals, we have to remember that many people view our content. It is important to ensure marketing accurately reflects the diversity within our target audience. 
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